*Program order and content subject to change

16:00-16:30        Registration - Welcome coffee

16:30-16:35        Opening remarks

                           Nerina Komioti, Director General, Hellenic Advertisers Association

16:35-16:50        Opening speech 

                            Gregory Antoniadis, Chairman of BoD, Hellenic Advertisers Association 

16:50-17:10         «Perform or Perish: Four digital-fueled consumer trends for 2017 and  beyond!»

                          David Mattin, Global Head of Trends and Insights, TrendWatching

17:10-17:40          «Digital Transformation - A journey with some pitfalls»

                              Stephan Loerke, CEO, WFA

17:40-18:00          «Raising the bar in brand building»

                             Taide Guajardo, Marketing Director, P&G Europe

18:00-18:10          Panel Q&A

                              Moderator

                              Constantine Kamaras, Chairman of BoD, IAB Europe

18:10-18:40          Coffee break

18:40-18:50         «Seize the Click»

                             Sophy Protonotariou, Founder, Truberries 

18:50-19:00          «Key Steps to Digital Transformation»

                              Konstantinos Theotokas, CEO, ATCOM 

19:00-19:30          «Digitize or....die»

                             Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

19:30-20:15          «Digital Transformation & the Media Ecosystem» - Panel Discussion

                              Moderator

                              Constantine Kamaras, Chairman of BoD, IAB Europe

                              Panelists

                        Tariq Syed, Managing Director of Digital Assets and Thematic Channels, Antenna Group

                              Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

                        Andonis Passas, CEO, Publicis One Group of Companies

20:15-20:30     Q&A

20:30               Cocktail party